How a persistent urban legend became a real American Express card
In short: For years, rumors circulated about an ultra-exclusive credit card reserved for the ultra-wealthy. This video explores how American Express turned those myths into a reality in 1999.
During the late 1980s and early 1990s, a legend persisted that American Express issued a special credit card only to individuals with massive bank balances. In 1999, the company decided to capitalize on these rumors by making the exclusive black card a reality.
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- Summary by Intellect · source: Using a Charge Card to Buy $170 Million Painting
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