How a father and son duo became the internet's favorite warehouse store critics
In short: Andrew and Eric Befumo, known as the Costco Guys, transformed from a mortgage manager and his son into viral sensations. By rating warehouse products as boom or doom, they captured millions of followers, landed a hip-hop single, and secured professional wrestling contracts, proving the unpredictable power of modern internet fame.
The rise of A.J. and Big Justice began in late 2023 when Andrew Befumo, a former independent professional wrestler, started including his son, Eric, in his TikTok content. Initially, Befumo used his platform to explain the housing market as the character Mortgage Muscles. However, the duo found their true niche in early 2024 after posting a video shopping for meatballs at Costco. This pivot led to their signature rating system, where they categorize products as either a boom or a doom, a format that resonated widely across social media platforms including TikTok, Snapchat, and Cameo.
By mid-2024, the Costco Guys had transcended niche internet status, becoming the subject of memes, a Saturday Night Live parody, and a guest spot on The Tonight Show Starring Jimmy Fallon. Their influence extended into music with the release of their single, We Bring the Boom, which featured lyrics derived from their viral videos. Despite critical reception describing the track as a nostalgic take on joke-rap, the song achieved online success and spawned multiple remixes, including one featuring fellow social media personality Christian Joseph, known as the Rizzler.
The duo's trajectory shifted into professional wrestling in late 2024, leveraging Befumo's background in the sport. After signing with All Elite Wrestling (AEW), A.J. competed in matches at events like Full Gear and Revolution, often accompanied by his son and the Rizzler. By July 2025, the trio had officially signed contracts with the promotion. This transition from viral content creators to active participants in professional wrestling highlights the blurring lines between digital fame and traditional entertainment, as the Befumo family continues to balance their online persona with sporadic in-ring appearances.
Opens the Intellect+ feed with this card first. Swipe up for the next one.
Sources
- Summary by Intellect · source: A.J. & Big Justice
To cite this card, link to https://intellectplus.co.uk/app/culture-a-j-big-justice.
How we source, check and correct cards: Editorial standards.
General information, not professional advice. Spotted an error? Flag the card or see corrections and complaints.
Intellect Plus is a visual educational discovery platform for exploring fascinating facts and ideas. Brain Food, Not Brain Rot. What is Intellect Plus?
Related
More in Traditions & customs · More in Cultures · Latest · A–Z · All topics
