The 'Ur-text' of classy bonkbusters: a novel that redefined British romance

The 'Ur-text' of classy bonkbusters: a novel that redefined British romance
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In short: Jilly Cooper’s 1988 bestseller Rivals is more than a scandalous page-turner. From being labeled 'boring' by its publisher to becoming a cultural touchstone for everyone from teenagers to former Prime Ministers, it remains a polarizing masterpiece of 'candyfloss fiction' and high-stakes corporate warfare.

Published in 1988, Rivals follows the cutthroat competition for a television franchise in the Cotswolds. The narrative centers on the clash between Corinium Television, led by Tony Baddingham, and a rival startup, Venturer. The latter is formed by Baddingham's former employee Declan O'Hara and his nemesis Rupert Campbell-Black. The plot weaves together corporate espionage, a high-stakes political campaign, and a complex web of romantic entanglements, including a secret spy within the Venturer team.

The novel's reception has been as volatile as its plot. While critics praised its pace and 'lyrical' descriptions of the countryside, others slammed it as 'smutty' or 'Brittwittery.' It famously faced a libel suit from a Conservative councillor, forcing Cooper to change a character's name in the 1989 paperback edition. Despite being dismissed by some as a 'well-merchandised product' written to a formula, it achieved massive commercial success, debuting at #2 on the Sunday Times bestseller list and remaining in print for over three decades.

Today, Rivals occupies a unique cultural space. It is often cited as a foundational text for the 'bonkbuster' genre, praised for its honest portrayal of female desire while simultaneously facing modern criticism for its depiction of teenage girls and fatphobia. Its enduring legacy is evidenced by its 2024 Disney+ adaptation and its continued status as a favorite for high-profile figures like Rishi Sunak, proving that its blend of 'saucy' spice and regional drama still resonates.

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