How a Northern Irish coachbuilder pioneered the low-floor bus and embraced the hydrogen revolution.

How a Northern Irish coachbuilder pioneered the low-floor bus and embraced the hydrogen revolution.
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In short: Founded in 1946, Wrightbus evolved from rebodying lorries to becoming a global force in bus manufacturing. By mastering low-floor chassis technology in the 1990s, the company transformed urban transit. Today, it pivots toward a zero-emission future, developing hydrogen fuel cell technology and battery-electric conversions to modernize public transport fleets worldwide.

The trajectory of Wrightbus shifted dramatically in the 1990s as the company capitalized on the industry-wide transition to low-floor chassis. While competitors struggled with step-entrance designs, Wrightbus innovated by modifying the Scania L113, effectively removing the middle section of the chassis. This breakthrough allowed them to secure major contracts, including approximately 240 units for FirstGroup. By the early 2000s, the company expanded its portfolio with the Wright Eclipse Gemini, its first double-decker bus, which became a staple for operators like Arriva and the Go-Ahead Group.

Despite its technical success, the company faced significant financial turbulence. In 2019, Wrightbus entered administration with £60 million in debt, a crisis exacerbated by public scrutiny over £15 million in donations made by owner Jeff Wright to his own church. The firm was subsequently acquired by Jo Bamford, son of JCB chairman Anthony Bamford. Under new leadership, the company has aggressively pursued zero-emission solutions, focusing on hydrogen fuel cell and battery-electric vehicles, including the development of the Hydroliner and Electroliner ranges.

Wrightbus is now integrating advanced energy infrastructure into its business model. In 2023, the company announced plans for a green hydrogen production facility in Ballymena, supported by the UK government's Net Zero Hydrogen Fund. Furthermore, the company has launched the NewPower subsidiary to facilitate the battery-electric repowering of older diesel fleets, such as the New Routemaster. This process, costing over £200,000 per vehicle, replaces traditional drivetrains with electric systems, demonstrating a commitment to extending the lifecycle of existing assets while meeting modern environmental standards.

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