The Midwest's retail giant built on banjo music and racing engines

Technology · Published 20 October 2026 Swipe more like this →

In short: Menards is more than a home improvement chain; it is a privately owned empire that grew from a 1958 college funding project into a retail powerhouse. From its distinctive banjo-backed jingles to its deep ties in Indycar racing, the company's history is a study in regional expansion and private ownership.

Founded by John Menard Jr. in 1960, Menards began as a way to finance his college education by building post-frame buildings. The company, originally known as Menard Cashway Lumber, dropped the 'Cashway' name in 1984. Despite ranking as the third biggest US home improvement merchant, the company stays under the founder's private control. This private status allowed for a unique trajectory of expansion, moving from a single shop in Eau Claire, Wisconsin, to 341 stores across 15 states, primarily in the Midwest.

The company's identity is deeply tied to its marketing and regional culture. Its famous 'Save Big Money at Menards' jingle, often accompanied by banjo music, has been nicknamed the 'Midwest National Anthem.' The music has evolved since the 1970s, transitioning from a disco-like tune to the banjo track that remains a staple today. Beyond retail, the company has a significant footprint in motorsports. John Menard Jr. entered Indycar racing in the early 1980s, eventually owning the tooling for Buick V6 engines and producing them under the Menard V6 name.

Despite its commercial success, the company has faced scrutiny. In 2007, it was cited for more regulatory violations regarding air and water pollution than any other Wisconsin company. It is also noted for its staunch anti-union stance, reportedly refusing to hire anyone with prior union experience. However, its customer satisfaction has trended upward, ranking first in a 2024 J.D. Power survey for national home improvement retail stores. This balance of aggressive private growth, cultural branding, and regulatory friction defines the Menards business model.

The scale of the operation is evidenced by its distribution network, including massive centers in Ohio and Iowa. As of 2022, the company reported estimated revenues of $13 billion, ranking 28th on Forbes' list of America's Largest Private Companies. This growth continues with recent expansions into West Virginia and Pennsylvania, solidifying its role as a dominant force in the American 'Heartland'.

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